A recent feasibility study, commissioned by Ross-on-Wye Town Council and supported by Herefordshire Council, has revealed exciting ideas to enhance the town centre – without the need for full pedestrianisation. The study was funded by the UK Government’s Shared Prosperity Fund and is part of the wider Ross-on-Wye Investment Plan (2021).
What’s the Aim?
The main objective is to explore how we can support local businesses by encouraging more footfall, improving the visitor experience, and ensuring Ross-on-Wye continues to thrive as a shopping and tourism destination.
Focus Areas in the Town Centre
The study focused on the area around the Market House, especially Broad Street – from the High Street and Gloucester Road junction down to New Street. A range of ideas were explored, including:
- Full or partial pedestrianisation
- Pedestrian priority zones
- Shared space models for vehicles and pedestrians
- Potential improvements to nearby streets
Positive Signs for Local Businesses
Ross-on-Wye is already bucking national retail trends:
- Only 8% vacancy rate (compared to the UK average of 14%)
- 39% of ground floor units used for everyday shopping (vs 27% nationally)
- High local market retention – 57% for general goods and 84% for food shopping
Footfall data also showed that Ross-on-Wye attracts more visitors and has a higher dwell time than other Herefordshire market towns – on par with Hereford City.
Key Takeaways from the Study
The study found no critical barriers that would require full pedestrianisation. Instead, the town is already performing well, with a good mix of retail, food, and leisure. The focus should now be on building on this success by:
- Reducing the dominance of vehicles in key areas
- Improving pedestrian access and connectivity
- Enhancing the appearance and usability of public spaces, especially around the Market House
What It Means for Our Local Economy
With strong footfall and low vacancy rates, Ross-on-Wye is in a unique position. The study’s recommendations aim to support local businesses by making the town centre more attractive and user-friendly – helping to increase visits, encourage spending, and sustain long-term growth.
What Happens Next?
Ross-on-Wye Town Council will review the findings and consider next steps in due course. If you’re a local business owner or resident, we recommend staying informed and getting involved where you can.
🔗 Read the full Feasibility Study on the Town Council website
